About one-tenth of millions of Airbnb hosts around the world enjoy the prestigious Airbnb Superhost status. The Superhost program celebrates and rewards Airbnb’s top-rated and most experienced hosts with outstanding hospitality. Why is it important to earn and maintain this status? Because it will improve your property’s searchability, create better conversions and eventually bring more profit to your holiday rental business.
What are the requirements to earn Airbnb Superhost status?
Becoming an Airbnb Superhost is actually pretty straightforward, though it doesn’t mean that it’s easy as it requires effort and commitment from your side as a host. Every three months, Airbnb checks if you’ve met the following criteria for becoming a Superhost:
1. Overall Rating
Superhosts have a 4.8 or higher average overall rating based on reviews from their Airbnb guests in the past year. Guests know they can expect outstanding hospitality from these hosts.
2. Total Stays
Superhosts have completed at least 10 stays in the past year or 100 nights over at least 3 completed stays. Your guests can feel confident staying with an experienced host.
3. Cancellation Rate
Superhosts cancel less than 1% of the time, not including extenuating circumstances. This means 0 cancellations for hosts with fewer than 100 reservations in a year. Rare cancellations mean peace of mind for guests.
4. Response Rate
Superhosts respond to 90% of new messages within 24 hours. When guests ask you questions, they know that a quick response is only a message away.
What are the benefits of being an Airbnb Superhost ?
Airbnb hosts aspire to gain and maintain this status for some very good reasons as follow:
1. Superhost Badge
Superhosts’ listings stand out due to the special profile badge that is displayed in the search results. With the amount of accommodation options these days, potential bookers tend to skim the search results quickly, so any little distinction to grab their attention helps. Frequent Airbnb bookers know that when they see the Superhost badge, they are dealing with a professional and experienced host.
2. More Visibility
Superhosts enjoy priority placement in search results and being featured in emails sent to guests. There is also a search filter to find Superhost listings, and many guests use this filter when searching for a property because they only want to deal with trustworthy hosts.
3. Priority Support and Exclusive Rewards
Superhosts receive not only priority support when contacting Airbnb, but also certain exclusives such as previews of coming releases and invitations to attend events.
If you have a holiday rental business looking to improve the performance of your property on Airbnb but lacking the time to do so, you should consider using a villa management service to take your Airbnb listing to the next level. Achieving a consistent level of service year round can be a daunting task even for the most dedicated host. Our team is not only continually looking for ways to improve guests’ experience, but also is highly experienced in managing Airbnb accounts. By going the extra mile to make sure sure each host meets the requirements to become a Superhost, all Airbnb accounts that we manage have been awarded Superhost for the past year, with more than 5000 positive reviews collected, making us a leader in villa management services in Bali.
Also read our post about the key to become an airbnb superhost.