Countries that Visits Bali the Most from 2014-2024

For the last decade, between 2014 to 2024, over 45 millions of visitors from around the world have flocked to Bali to experience its unique blend of natural beauty, cultural heritage, and modern amenities. 

With its tropical climate, stunning beaches, vibrant culture, and beautiful scenery, it’s no wonder that Bali has become one of the most popular tourist destinations on the planet. 

In this article, we will take a closer look by dividing each country by its region and we will find out which countries that regularly provide its tourists to Bali from time to time.

Bali experienced substantial growth in foreign tourism from 2014 to 2019, followed by a sharp decline due to the COVID-19 pandemic in 2020 and 2021. The subsequent years (2022-2024) have shown a robust recovery, with 2024 recording the highest foreign visitor arrivals, with 6,333,360 visits, for the last decade, surpassing the 2019 record.

From 2014 to 2019, there was a consistent increase in the number of foreign tourists visiting Bali, with growth rates ranging from 3.37% to 23.14%. The peak number of visitors was in 2019 with over 6.27 million tourists.

The global pandemic severely impacted tourism in 2020, resulting in a dramatic drop of 82.96% in tourist numbers compared to 2019. The situation worsened in 2021, with only 51 tourists visiting Bali, indicating a virtual halt in international tourism.

In 2022, there was a significant rebound in tourism with a super-massive increase in visits, totaling over 2.15 million tourists. This recovery continued into 2023, with a 144.61% growth rate, reaching over 5.27 million tourists, though still below the pre-pandemic peak of 2019.

In 2024, a new milestone was recorded, Bali tourism bounced back even stronger than before with 6,333,360 foreign visitors, surpassing the 2019 record.

Bali’s tourism over the past decade has been dominated by Australia, China, and India, while European and ASEAN countries provide a balanced mix of long-haul and short-haul visitors. This diverse visitor base underlines Bali’s global appeal and its resilience across different source markets, highlighting both proximity-driven tourism (Australia, ASEAN) and experience-driven long-haul travel (Europe, U.S.).

1. Australia Leads by a Significant Margin

Australia stands as Bali’s largest source of visitors over the past decade, with 10,247,421 cumulative visits. This dominance reflects strong travel ties, geographical proximity, and Bali’s continued popularity as a preferred holiday destination for Australians.

2. China and India Emerge as Key Asian Markets

China follows as the second-largest contributor with 7,033,783 visits, showcasing Bali’s appeal to Chinese travelers, especially during the pre-pandemic boom years. India ranks third with 2,621,660 visits, reflecting steady and growing interest.

3. European Presence is Strong and Diverse

European countries such as the United Kingdom (2,038,449), France (1,594,891), Germany (1,462,786), and Netherlands (917,149) collectively form a significant share of Bali’s tourism. Their numbers underline the long-haul appeal of Bali for cultural, leisure, and luxury tourism from Europe.

4. Regional Markets in Southeast Asia Play an Important Role for Bali’s Tourism Industry

Countries like Malaysia (1,713,744) and Singapore (1,501,072) are key short-haul markets due to proximity and frequent travel links. 

The Philippines (585,678) and Thailand (337,506) also show steady regional traffic, contributing to Bali’s ASEAN tourism base.

5. Other Notable Markets for Bali Tourism

• South Africa (167,583), though smaller, illustrates Bali’s reach even into niche, distant markets.
• The U.S. (1,784,854) represents the strongest long-haul market outside Asia-Pacific, driven by high-spending travelers.
• South Korea (1,587,172) continues to be a consistent performer in East Asia.
• Russia (961,774) has shown resilience despite geopolitical fluctuations.

1. Strong Recovery Post-Pandemic

Visitor numbers from ASEAN countries rebounded significantly after the pandemic, surging from 100,967 in 2020 to 713,315 in 2024, representing a +607% increase over four years. This reflects the region’s crucial role in Bali’s tourism recovery, especially as short-haul travel became the first to recover post-COVID.

2. Malaysia and Singapore Dominate ASEAN Arrivals

Malaysia and Singapore remain the top contributors throughout the decade.

Malaysia grew from 223,205 in 2014 to 246,145 in 2024 (+10.28%), despite fluctuations in the mid-2010s.

Singapore showed stronger recovery, with 218,926 visitors in 2024, nearly doubling from 129,089 in 2022 post-pandemic.

Together, these two countries contributed 65% of total ASEAN arrivals in 2024.

3. Philippines Emerges as a Rising Market

The Philippines demonstrated steady growth, increasing from 32,727 in 2014 to 103,665 in 2024 (+216.9%), becoming the third-largest ASEAN source market. 

Its strong upward trajectory, especially post-2017, highlights its growing importance fueled by improved connectivity and rising outbound travel demand.

4. Moderate Growth in 2024 After Sharp Rebound in 2023

While 2023 saw a massive +107.22% growth (post-pandemic rebound), 2024 growth stabilized at +1.91%, signaling that ASEAN visitor numbers have largely normalized. 

This indicates Bali is moving from recovery into a phase of steady, organic growth in the ASEAN market.

1. Strong Post-Pandemic Surge Led by India and China

Visitor numbers from Asia (excluding ASEAN) skyrocketed from 357,910 in 2022 to 1,789,472 in 2024, a +399% increase over two years.

India emerged as the top market in 2024 with 550,379 visitors, showing a remarkable +24.9% increase from 2023.

China also rebounded sharply to 448,446 visitors in 2024, more than 13 times higher than 2022 figures, reclaiming its status as a key source market.

2. India Overtakes China as Bali’s Leading Asian Market

Historically, China dominated Asian arrivals, peaking at 1.36 million visitors in 2018. However, post-pandemic recovery has shifted, with India now leading Asian arrivals for two consecutive years (2023–2024). 

This may reflect the rising of India’s middle class, increased air connectivity, and fewer travel restrictions compared to China.

3. Japan and South Korea Show Consistent Recovery

Japan reached 176,856 visitors in 2024, its strongest performance since 2019, growing steadily from just 19,366 in 2022.

South Korea hit 294,024 visitors in 2024, surpassing its pre-pandemic peak (213,356 in 2019), signaling renewed travel confidence and strong outbound tourism demand.

4. Sustained High Growth Momentum in 2024

After a massive +257.95% rebound in 2023, growth in 2024 remained strong at +39.68%, indicating Bali’s Asian markets are not just recovering but expanding beyond pre-pandemic levels.

The combined share of India and China now accounts for over 55% of Asian arrivals, highlighting their dominant influence on Bali’s tourism.

1. Steady Growth with a Strong Post-Pandemic Recovery

American visitors to Bali rose to 403,312 in 2024, marking a +6.28% increase from 2023. While modest compared to the sharp rebound of +142.76% in 2023, this indicates the market has stabilized after a significant recovery from pandemic lows in 2020 (79,010 visitors).

2. USA Remains the Dominant Source Market

The United States contributed 261,832 visitors in 2024, representing nearly 65% of all American arrivals. The USA’s consistent growth since 2022 highlights its strong travel demand and solidifies its position as Bali’s primary market from the Americas.

3. Canada and Other American Countries Show Moderate but Steady Growth

Canada recorded 61,959 visitors in 2024, a slight +4.3% increase from 2023.

Other American countries (e.g., Latin America) contributed 79,521 visitors, a +11.9% increase from 2023, showing gradual expansion in this segment.

4. Long-Term Trend Shows Doubling of American Market Since 2014

From 177,940 visitors in 2014 to 403,312 in 2024, the American market has more than doubled over the decade. 

This growth may reflect the rising popularity of Bali in North and South America, and its appeal as a long-haul exotic destination.

1. Strong Growth and Continued Recovery in 2024

European visitors to Bali reached 1,668,849 in 2024, growing by +15.83% compared to 2023. This follows the sharp rebound of +123.16% in 2023, indicating that the European market has not only recovered from the pandemic but is now exceeding pre-pandemic stability.

2. United Kingdom Leads as the Largest European Market

The United Kingdom contributed 295,326 visitors in 2024, maintaining its position as the top European source. Its steady increase from 256,359 in 2023 highlights sustained demand, with British travelers making up roughly 18% of all European arrivals.

3. France and Germany Show Consistent Growth

France: Recorded 257,495 visitors in 2024, up +23.7% from 2023, confirming its role as a key Western European market.

Germany: Saw 204,640 visitors in 2024, with slower but steady growth of +4.6%, maintaining its position as the third-largest European source.

4. Notable Growth from “Other Europe” and Russia

Other European countries (e.g., Spain, Italy, Scandinavian countries, etc.) contributed 611,192 visitors, up +18.7%, showing diversified demand across the continent.

Russia added 162,097 visitors, a +12.5% increase, recovering well despite previous travel disruptions.

Overall, Europe remains one of Bali’s most robust long-haul markets, with diverse source countries and steady growth. The combined strength of the UK, France, Germany, and other European nations underlines Bali’s enduring appeal among European travelers.

1. Oceania Achieved Strong Growth in 2024

In 2024, visitors from Oceania reached 1,691,351, growing by +18.21% compared to 2023. This follows the sharp rebound of +121.78% in 2023, showing that the region has fully recovered and surpassed pre-pandemic levels.

2. Australia Remains the Dominant Market

Australia contributed 1,544,141 visitors in 2024, representing over 91% of all arrivals from Oceania.

The country’s steady rise (+16.6% vs 2023) reinforces its position as Bali’s largest single international source market overall.

3. New Zealand Shows Remarkable Growth

New Zealand sent 145,562 visitors in 2024, an impressive +38.5% increase from 2023.

This is the country’s highest figure ever recorded, reflecting strong travel confidence and growing connectivity between New Zealand and Bali.

4. Post-Pandemic Surge Exceeds Historical Averages

Oceania’s 2024 total of 1.69 million visitors is the highest in the past decade, even exceeding pre-COVID peaks in 2018–2019.

This suggests that Bali’s appeal among Oceania travelers has strengthened significantly, driven mainly by short-haul proximity and pent-up travel demand.

1. Strong Growth in 2024 (+28.31%)

In 2024, African visitors to Bali reached 67,061, marking a +28.31% increase compared to 2023 (52,263). This continues the post-pandemic recovery momentum and represents one of the region’s strongest performances in the past decade.

2. Post-Pandemic Recovery Exceeds Pre-2019 Levels

The 2024 total has already surpassed pre-pandemic levels, with a +6% increase compared to the previous peak in 2019 (68,799). This indicates renewed travel confidence from African markets and Bali’s growing appeal.

3. Rapid Growth from Other African Markets

“Other Africa” grew sharply by +53.9%, reaching 38,939 visitors in 2024, overtaking South Africa in absolute growth numbers.

This signals increasing diversification of African arrivals, likely supported by broader outreach and travel access.

Conclusions

Bali has successfully reclaimed and exceeded its pre-pandemic tourism levels, with diversified contributions from both regional and long-haul markets. 

Australia, India, China, and Europe are pillars of growth, while ASEAN and emerging regions like Africa offer additional opportunities.

This recovery signals Bali’s strong global appeal, but future growth will hinge on maintaining market momentum, improving visitor experience, and targeting high-value tourism segments.

As Bali continues to experience a strong recovery and growth in tourism, it’s crucial for villa owners to keep their properties in excellent condition to attract and retain visitors. To ensure your villa stands out and operates efficiently, consider partnering with Bali Management Villas.

Submit your property to us today and let us take care of the operational and marketing management, ensuring your villa is well-maintained and delivering exceptional experiences to guests. 

With our expertise and dedication, we can help maximise your property’s potential and contribute to Bali’s thriving tourism industry.

Disclaimer

We adjusted the data from Visitors from Asian Countries (Excluding Southeast Asia Countries) as there were Hongkong visitors’ data from 2014-2022 dataset, but it went missing in the 2019-2024 data. On the other hand, we found Saudi Arabia visitors’ data in the 2019-2024 data, but not in 2014-2022 dataset, thus we joined these two data into “Other Asian” dimension.

This data should not be relied upon as a definitive source of information and may contain errors or inaccuracies. It is important to verify the information before making any decisions based on it.

Some of the data are not available from the source (Badan Pusat Statistik Bali), especially for the 2021 visitation data because BPS only recorded a total of 51 foreign visitors to Bali without further details.

Since there is no comprehensive data in 2021 to use as a comparison, the growth rates in 2022 are compared to the data in 2020.