Researching your target market is an essential step in building a successful brand for your villa, and eventually will increase your revenue.
Understanding who your ideal customers are, what they need and want, and how you can appeal to them with your branding is key to creating a brand that resonates with them.
This article provides a series of key steps for
- Analysing Your Existing Customer Base
- How Study Your Competitor
- Demographic Data Using
- Monitoring Industry Trend
Here are some steps you can take to research your villa’s target market with our tools recommendation to ease your process:
Analyse Your Existing Customer Base
Analysing your existing customer base is an important step in understanding your target market.
By gaining insight into who your current customers are and what they like about your villa, you can make informed decisions about how to better target and appeal to your ideal customers.
Here’s how you can analyse your existing customer base:
Review booking history
Take a look at your booking history to see which demographic groups are most likely to book your villa.
Look at factors such as age, location, and income to get a better understanding of your customer base.
Tools Recommendations:
Any Channel Manager Tools that can provide you with comprehensive features.
Gather customer feedback
Ask for feedback from your customers through surveys, focus groups, or online reviews.
Look for patterns in the feedback you receive and use it to shape your branding and marketing efforts.
Tools Recommendations:
Google Business Profile[2], TripAdvisor[14] or Any OTAs you use currently
Use Customer Relationship Management (CRM) Tools
CRM tools can help you track and analyse customer data, including demographics and booking history.
With this information, you can better understand your customer base and make informed decisions about your branding and marketing efforts.
Tools Recommendations:
Check for your channel manager software you currently use, if they’re not providing it, you can try: Zoho[8], Salesforce[13], Pipedrive[9] or HubSpot[10].
Analyse website traffic
Use tools such as Analytics tools to track and analyse the behaviour of visitors to your website.
Look at factors such as page views, time on site, and bounce rate to understand what resonates with your customers.
By using these tools, you can gain valuable insights into your existing customer base and use that information to make informed decisions about your branding and marketing efforts.
This will help you attract more bookings and build a successful and sustainable business for your villa.
Tools Recommendations:
Google Analytics 4[1], Matomo Analytics[5], Piwik.pro[4]
Study Your Competitors
Studying your competitors is an important step in understanding your target market and positioning your brand.
By looking at your main competitors, you can gain insight into what is working well in your industry and what areas could be improved upon.
Here’s how you can study your competitors:
Analyse their websites
Take a look at your competitors’ websites to see what information they are presenting, how they are targeting their customers, and what type of visual branding they are using.
Check out their social media presence
Study your competitors’ social media pages to see what type of content they are sharing, who they are targeting, and what type of engagement they are receiving.
Study their reviews
Look at the reviews of your competitors on websites such as TripAdvisor, Booking.com, and Airbnb.
Pay attention to what customers are saying about their villas, what they like and dislike, and what could be improved.
Evaluate their pricing strategy
Look at the pricing of your competitors’ villas and see how it compares to your own. This can help you understand what type of pricing strategy will work best for your target market.
By studying your competitors, you can gain valuable insights into your target market and what type of branding and marketing efforts will be most effective.
You can also see what your competitors are doing well and what they could improve upon, which can help you differentiate your brand and position your villa for success.
Use Demographic Data
Demographic data can provide valuable insights into your target market and help you better understand the people you want to reach with your branding and marketing efforts.
Here’s how you can research demographic data and the tools you can use:
Government Statistics
You can find demographic data on the website of the national statistics agency or the local government in your area.
This data is usually free and can provide a wealth of information on the population, including age, gender, income, education, and more.
Tools Recommendations:
Badan Pusat Statistik[15] (for potential countries that come to Bali) or any of your country’s bureau of statistics official website.
Online tools
There are a number of online tools that can provide demographic data and help you to understand who is visiting your website and social media pages, where they are located, and what their interests are.
Tools Recommendations:
All website analytics tools you are currently using (Google Analytics[1], Matomo[5] or Piwik.pro[4]), Meta[6] и Instagram[7] Insights
Surveys
Conducting surveys of your existing customers can provide valuable demographic data that can help you understand your target market.
You can use online survey tools such as SurveyMonkey or Google Forms to create and distribute your survey.
Tools Recommendations:
Google Form[3], SurveyMonkey[11], Typeform[12]
By using these tools and techniques, you can gather and analyse demographic data to better understand your target market and improve your branding and marketing efforts.
Keep An Eye on Industry Trends
Keeping an eye on rental property industry trends can help you stay ahead of the curve and make informed decisions about your rental property business.
Here are some ways you can stay up-to-date on the latest trends in the rental property industry:
Follow industry publications
Subscribe to industry publications such as trade magazines, websites, and blogs that cover the rental property market.
These sources can provide you with the latest news and insights on the industry, including trends, changes, and market analysis.
Attend industry events
Attend conferences, workshops, and other events related to the rental property industry.
These events are a great way to network with other professionals in the industry and learn about new trends, products, and services.
Monitor social media
Follow relevant social media channels such as LinkedIn, Twitter, and Facebook to stay updated on the latest industry news and trends.
Use hashtags related to the rental property industry to keep up-to-date on the latest news and discussions.
By conducting thorough market research, you’ll be able to better understand your target market and create a brand that speaks directly to them.
This will help you to attract more bookings and build a successful and sustainable business for your villa.
If you’re ready to take your villa brand to the next level, our team of experts will work with you to develop a strong brand that appeals to your target market and helps you attract more bookings.
Don’t wait and contact us today!
